The Peloton partnership builds on previous campaign initiatives from the Molson Coors brand, including a spot in Canada featuring two sloths trying to make it through the Monday after the Super Bowl. Coors Light also released limited-edition packaging in anticipation of the Monday after game day.

Coors Light announced its Super Bowl campaign on Monday, titled "Case of the Mondays" and sloths — as in the adorable, sluggish, sleepy-eyed animals — are stealing the show. The brand's 2025 Super Bowl ad is meant to show just how slow a "Case of the Mondays" really is.

Super Bowl commercial takes a humorous approach to the dreaded “case of the Mondays” feeling many fans experience after the big game. The ad features sloths struggling to get through their daily routines on the Monday following the Super Bowl.

W or L, the day after the big game is R for rough. Coors Light's Super Bowl ad is everybody on Monday, with just the thing to get you through the day.

Coors Light and Mischief @ No Fixed Address discuss the journey from an intentional typo to a sloth-filled ad and 1.8 million rebranded 12-packs of beer.

For football fans who champion the idea of making the Monday after the Super Bowl a national holiday, Coors Light has found your spirit animal. The beer brand is back in the advertising game this year,

Coors Light's latest Super Bowl 2025 ad is a funny, yet curiously slow-paced take on how everyone might just feel a day after the big game airs.