In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, ...

Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming ...

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on ...

To maintain a user-friendly gaming environment, Valve has reinforced its policy against advertising-based business models on ...