Commentary: Apple's expensive headset remains something that appeals only to pros (and rich bros). There are things it does ...

Apple’s M5 chip is coming to the Vision Pro, but that’s not the change the headset really needs. Instead, Apple should be ...

Late last year, Apple reportedly scaled back the production of its headset amid tepid demand. It's only been a year since its ...

Perhaps even more surprising is what makes Apple Vision Pro effective in the operating room: its price. Here’s Susan Prescott, Apple VP of dev relations and enterprise marketing, on AVP’s ...

Apple’s got it completely backward: Apple should kill Vision Pro 2 and pour more resources into its smart glasses project.

Apple Vision Pro's price and weight are of no concern to doctors in the operating room, as the spatial computing platform ...

San Diego to explore the uses of Apple’s spatial computing headset for surgery and other medical applications. In early 2024, ...

I’ve never been tempted to buy an Apple Vision Pro headset, and at $3,500, it’s not hard to see why. It’s way out of the price range I’d be willing to pay for something that is still a ...

The Apple Vision Pro is one of a few recent mis-steps for Apple. After the canceled Apple Car project, the Vision Pro ...

If Apple succeeds on all three fronts above, Vision Pro should start to become a lot more compelling to a lot more people. Price, weight, and app ecosystem are all important factors too.

Apple’s $3,500 Vision Pro sounds like a bargain compared to the price of a fresh, medical-grade cadaver. (A body alone can be “up to $10,000” before refrigeration and transport costs ...

Apple Vision Pro provides an opportunity to explore broader strategies that any business can apply when introducing ...