Commentary: Apple's expensive headset remains something that appeals only to pros (and rich bros). There are things it does ...

The two biggest criticisms of Vision Pro have been price and the weight. We know Apple is working on a lower-priced model, and a new patent application describes a way to make the headset very much ...

But back to the Apple Vision Pro’s $3500+ price. In the piece, Susan Prescott provides a particularly interesting remark about the cost of AVP: “Obviously, it’s a V1 product, and the price, for now, ...

Apple’s Vision Pro headset hit store shelves. Looking at it today, there’s one key thing the company must do to set it back ...

Apple reportedly trashed its rumored augmented reality smart glasses, but it appears that the company isn't letting go of the ...

Apple’s $3,500 Vision Pro sounds like a bargain compared to the price of a fresh, medical-grade cadaver. (A body alone can be ...

It's been a wild year for Apple Vision Pro, if slow, and it's time for Apple to step up and prove it's the future and drive ...

Apple’s M5 chip is coming to the Vision Pro, but that’s not the change the headset really needs. Instead, Apple should be ...

Apple’s got it completely backward: Apple should kill Vision Pro 2 and pour more resources into its smart glasses project.

Late last year, Apple reportedly scaled back the production of its headset amid tepid demand. It's only been a year since its ...

Streaming games with GeForce Now on a $3,500 Vision Pro is beautiful, but expensive, though it would be so much better if not ...

While the M2 in the existing Vision Pro can run AI (it does ... of necessary improvements. So why is Apple prioritizing a new chip instead of a cut-price model? Well, a new form factor takes ...