Among corporate sponsors, cause-marketing expenditures went from almost zero in 1983 to an estimated $1.3 billion in 2006, according to IEG Inc., a Chicago-based firm that tracks cause-related ...

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Whether asking consumers to "Do the (RED) Thing" or to "adDRESS Your Heart," companies have increasingly embraced cause-related marketing to motivate consumer behavior. Cause marketing campaigns and ...

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...

Most brands are often hunting for new ideas to grow their revenue using free marketing strategies, here are three convincing strategies that are proven to get any brand instant traction and a ...

Partnerships between product and cause are referred to as cause-related marketing (CRM) (Varadarajan & Menon 1988). It is based on the idea of profit-motivated giving and can be viewed as the ...