Nvidia GeForce RTX 5090 is here, setting a new benchmark for graphics cards. With a 32% power increase over its predecessor, the RTX 5090 promises unmatched performance, making it a game-changer for gamers and creators.

With its AI capabilities enabled, the RTX 5090 is the fastest and best-performing graphics card in the world. Can Nvidia's competitors catch up?

But Nvidia is showing that it's willing to be a bit more aggressive on price. On Jan. 6, the company unveiled its latest GeForce RTX 50 cards, and what took some analysts by surprise was that many of them will be priced lower than the previous RTX 40 series, despite offering significant performance upgrades.