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126.6 Million Viewers Watched Super Bowl, According to iSpot
The Super Bowl drew 126.642 million viewers on television, up 10.9% from last year, according to measurement company iSpot.tv. A tight game and a legion of Taylor Swift fans helped swell the total.
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Triplelift Partners With iSpot To Deliver Streaming Competitive Intelligence For Programmatic Clients
Ad tech platform TripleLift and iSpot.tv, the TV and video measurement company, expanded their partnership that brings iSpot’s Streaming Competitive insights to all of TripleLift’s ...
Business Insider4y
Tech firm iSpot's CEO explains how its first acquisition will help big brands like Procter & Gamble understand how their TV ads perform
Consolidation continues to roll up advertising tech companies that specialize in changing how TV ads are bought, sold, and measured. ISpot.TV — a TV measurement firm that pulls together data ...
Forbes20d
Study Finds Advertisers Benefit From TV Campaigns Using More CTV
LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the ... [+] takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad ...