Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

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Digital advertising has been around for over 20 years, but for marketers there are still a lot of unknowns. There’s a surfeit of metrics for analysing clicks and browsing behaviour which only serve up ...

But the company has vowed to build a major business in the parallel market of online display ads, and on Tuesday laid out some predictions about how that business will evolve. Amir Efrati reports.

According to data from a May 2012 Kleiner Perkins Caufield & Byers study, mobile display ad prices are, on average, one fifth the price of online display ads. Based on current prices for generic ...

Back in 1998, The VP of world advertising at the world's largest advertiser, Procter & Gamble, recognised both a phenomenon and a problem when he mused that 'the internet is the most important ...

The report also highlights that the online video segment will have a CAGR of 23% through 2026, surpassing social media (CAGR ...

Two Australian plaintiff law firms are launching a class action against media giant Google seeking compensation for publishers who it alleges have endured years of lower revenue because of the tech ...

The agency said it was investigating the possibilities Google is using “predatory” pricing in the ad-tech market, reducing choices and hindering innovation in the market for online display ads.