For crafting an identity that puts creators first, Wolff Olins is a winner of Fast Company’s 2024 Innovation by Design Awards. Welcome to the age of the shape-shifting logo The global brand ...

Working with Wolff Olins, the new identity is inspired by “brandalism, the subversion of marketing and critique of corporate control”. “We want to help people have a bit of a ‘penny drop moment’ and ...

The sunny branding has been designed to reflect the idea that the company is “flipping the system” when it comes to accessing wages Wolff Olins is behind the updated visual identity for DailyPay, a ...

Decathlon is the third biggest sports company in the world, and today has announced a rebrand, created by brand consultancy Wolff Olins. The rebrand aims to take Decathlon from a French retailer ...

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Wolff Olins is a global brand consultancy creating transformative brands that move businesses, people and the world forward. For crafting an identity that puts creators first, Wolff Olins is a win ...

Abrdn’s new chief executive defended the company’s rebrand from Aberdeen Standard Life and insisted its name will not change today despite a barrage of criticism over the ‘disemvowelment’ of the asset ...