Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks plans menu makeover. What it could mean for Michigan customers
Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous ...
Starbucks: The Niccol Era Has Begun, But Don't Be Giddy Yet
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
Starbucks CEO says a turnaround is underway, with no timeline on the table
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
Starbucks is cutting 30 percent of its menu, CEO says menu has become 'overly complex'
Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's plan to simplify its offerings, reduce wait times and improve its customer ...
Starbucks announces it will cut 30% of its menu: 'Still room for improvement'
UNDATED (WKRC) - Starbucks announced it will cut around 30% of its menu. According to CNN, Starbucks will eliminate a ...
Starbucks to cut a third of its menu offerings this year as the coffee giant streamlines service
In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as ...
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Brian Niccol wants to double Starbucks’ US footprint
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
Did Starbucks change its name?
Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...