Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

The NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini ...

Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads.Fox, which airs the game, said ...

This is the ninth time Budweiser has won USA Today’s Ad Meter competition, which is now in its 37th year. The rankings are the results of public scoring ads from 1 to 10. Budweiser’s ad scored 3.56.

Budweiser has released a sneak peek of its iconic Clydesdales commercial. But this year, the commercial has a singular star.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

The Philadelphia Eagles dominated on the field, while laughter dominated the commercials in this year’s Super Bowl.

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to ...

Meanwhile, the fast-growing Michelob Ultra label takes its active-lifestyle mien to a higher level, with septuagenarian ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...