It’s why he’s continued his relationship with Conor McGregor despite the Irishman’s notoriously long rap sheet, and why he rushed to sign Greg Hardy after the NFL told him to kick rocks after a horrific domestic assault case, and why Colby Covington has managed to stick around so long.

"I've heard a lot of dumb and ignorant (stuff) said over the years, but this is probably the worst," Dana White said.