Paramount, Nielsen Strike New Measurement Deal, Ending Months-Long Feud
Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...
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Nielsen Out Of Home Measurement Now Covers 100% Of The United States
New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...