Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.

Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.

Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to ...

Alongside Southgate, who is based in the UK and began his current assignment on February 3, the global leadership team ...

Creative arm UltraSuperNew cleverly uses the Japanese concept of honne (inner feelings) versus tatemae (outward appearance) ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...