AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

CRO Brian Gleason shared Criteo's priorities for working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

Advertising generated $46.8 billion of Meta’s total Q4 revenue, which was $48.4 billion, up 21% year-over-year. Meta’s stock ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

Meta and Mozilla's browser-based attribution system for web ads – Privacy-Preserving Attribution (PPA) – increases privacy ...

Yahoo’s endorsement could drive further adoption of the data transparency labels throughout the programmatic ecosystem after years of inaction.

DSPs have been slow to adopt a new signal for classifying online video. Even Google, which has adopted the new spec, is ...

This year, expect ad tech M&A to center on the biggest growth opportunities in advertising: retail media, connected TV and measurement.