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Campaign Asia
7 小时
Former Forsman & Bodenfors CEO Toby Southgate joins We Are Social as global CEO
Alongside Southgate, who is based in the UK and began his current assignment on February 3, the global leadership team ...
Campaign Asia
18 小时
Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...
Campaign Asia
17 小时
Kunal Jeswani appointed CEO of Ogilvy ASEAN
Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role ...
Campaign Asia
17 小时
Trump's tariffs: What will happen to Chinese outbound brands?
With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how ...
Campaign Asia
16 小时
Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés
Creative arm UltraSuperNew cleverly uses the Japanese concept of honne (inner feelings) versus tatemae (outward appearance) ...
Campaign Asia
7 天
The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...
Campaign Asia
6 天
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...
Campaign Asia
7 天
To snake or not to snake? Luxury brands face conundrum
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid ...
Campaign Asia
10 天
Should Lunar New Year campaigns move past same-old family themes?
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...
Campaign Asia
6 天
Stand guard: Protecting your brand from the hidden risks of AI
The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says ...
Campaign Asia
12 天
Netflix doubles ad revenue in 2024, targets another doubling in 2025
The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...
Campaign Asia
9 天
Creative agency Ralph creates global chief growth officer role
VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...
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