Commentary: Apple's expensive headset remains something that appeals only to pros (and rich bros). There are things it does ...

The two biggest criticisms of Vision Pro have been price and the weight. We know Apple is working on a lower-priced model, and a new patent application describes a way to make the headset very much ...

Apple’s got it completely backward: Apple should kill Vision Pro 2 and pour more resources into its smart glasses project.

Apple’s M5 chip is coming to the Vision Pro, but that’s not the change the headset really needs. Instead, Apple should be ...

Apple’s Vision Pro headset hit store shelves. Looking at it today, there’s one key thing the company must do to set it back ...

Late last year, Apple reportedly scaled back the production of its headset amid tepid demand. It's only been a year since its ...

Apple reportedly trashed its rumored augmented reality smart glasses, but it appears that the company isn't letting go of the ...

According to the respected Bloomberg reporter Mark Gurman, however, Apple hasn’t given up on the AR market. It still wants to ...

The Apple Vision Pro is one of a few recent mis-steps for Apple. After the canceled Apple Car project, the Vision Pro ...

Apple’s AR glasses could be a big boost for Mac fans. But with the release date receding into the distance, Apple risks ...

If Apple succeeds on all three fronts above, Vision Pro should start to become a lot more compelling to a lot more people. Price, weight, and app ecosystem are all important factors too.

Revenue growth has stalled. Including the fiscal first quarter of 2025, Apple is on a streak of 12 straight quarters of ...