Commentary: Apple's expensive headset remains something that appeals only to pros (and rich bros). There are things it does ...

The two biggest criticisms of Vision Pro have been price and the weight. We know Apple is working on a lower-priced model, and a new patent application describes a way to make the headset very much ...

Apple’s got it completely backward: Apple should kill Vision Pro 2 and pour more resources into its smart glasses project.

Apple’s M5 chip is coming to the Vision Pro, but that’s not the change the headset really needs. Instead, Apple should be ...

Apple’s Vision Pro headset hit store shelves. Looking at it today, there’s one key thing the company must do to set it back ...

Late last year, Apple reportedly scaled back the production of its headset amid tepid demand. It's only been a year since its ...

Apple reportedly trashed its rumored augmented reality smart glasses, but it appears that the company isn't letting go of the ...

Apple’s $3,500 Vision Pro sounds like a bargain compared to the price of a fresh, medical-grade cadaver. (A body alone can be ...

Perhaps even more surprising is what makes Apple Vision Pro effective in the operating room: its price. Here’s Susan Prescott, Apple VP of dev relations and enterprise marketing, on AVP’s ...

According to the respected Bloomberg reporter Mark Gurman, however, Apple hasn’t given up on the AR market. It still wants to ...

The Apple Vision Pro is one of a few recent mis-steps for Apple. After the canceled Apple Car project, the Vision Pro ...

Apple Vision Pro's price and weight are of no concern to doctors in the operating room, as the spatial computing platform ...