NEW YORK: 5W Public Relations global CEO Michael O’Brien left the agency at the end of last year, seven months after stepping into the firm’s top role.

He has worked with leading organisations like Cognizant, Sparkpr, Golin, Burson Marsteller, Edelman and others ...

In the dynamic world of public relations, where innovation and strategic thinking define success, Mitchell Prather stands as a model of excellence. As we mark 35 years of his illustrious career, we ...

DUBAI, 8th May, 2018 (WAM) -- The United Arab Emirates retains its position as the top country Arab youth would like to live in and want their own countries to emulate for the seventh consecutive year ...

Similarly, back in 2000, a Burson-Marsteller study revealed that 45% of a company's reputation directly stems from its CEO’s standing. These findings highlight how a leader’s ability to ...

Prior to this role, she held positions at FTI Consulting, Burson-Marsteller, FleishmanHillard, Ogilvy, and KPMG. EternityX has also appointed Max Lee as global partner, China media integration.

Tonight's op-ed is from former Arthur Solomon, SVP at PR agency Burson-Marsteller, on the handling of PR around major sports events. "Now that mega sporting events have been the subject of so much ...

PR emphasis should be on helping a client’s reputation from being tarnished. Arthur Solomon (arthursolomon4pr@juno.com) is a former journalist and Burson-Marsteller senior vice president. He is a ...