Next up, Tremfya made a triumphant return to the 2024 roundup after falling off the rankings in 2023. The med's return came ...

LG Ad Solutions in partnering with iSpot released a study called ... (13.3%), and Entertainment (7.6%) continue to allocate a lower share of their TV budget on CTV. As the benefits of CTV become ...

Prices for Super Bowl ads have risen to a record of over $8 million, with sponsors purchasing around 10 of the most-expensive ...

Prices for Super Bowl ads have risen to a record of over $8 million, with sponsors purchasing around 10 of the most-expensive 30-second spots for the Feb. 9 broadcast on Fox.

A recent study by LG Ad Solutions revealed linear TV media schedules are still plagued by average brand frequency at 26.5, while CTV has an average frequency of 7.3.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Top-performing brands, however, have already embraced this shift, allocating an average of 23.7% of their TV impressions ... on these insights, LG Ad Solutions and iSpot have expanded their ...

January 14, 2025--(BUSINESS WIRE)--LG Ad ... TV and cross-screen advertising, today announced findings from a pivotal study titled ‘The Efficiency Curve.’ Conducted in partnership with iSpot ...

The media giant has sold at least 10 of its 30-second spots for the big game at the new price, an individual familiar with ...

What if those horrible Pharmaceutical Ads actually told the truth? Meet Frank. Frank can't poop because he pops pills all day, but thanks to Movantik now he can pop ...

Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...