Digital advertising has been around for over 20 years, but for marketers there are still a lot of unknowns. There’s a surfeit of metrics for analysing clicks and browsing behaviour which only serve up ...

in a case that centers on Google’s dominant role in brokering online display ads, the ubiquitous advertising rectangles that appear along the tops and sides of webpages across the internet.

According to data from a May 2012 Kleiner Perkins Caufield & Byers study, mobile display ad prices are, on average, one fifth the price of online display ads. Based on current prices for generic ...

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Back in 1998, The VP of world advertising at the world's largest advertiser, Procter & Gamble, recognised both a phenomenon and a problem when he mused that 'the internet is the most important ...

But the company has vowed to build a major business in the parallel market of online display ads, and on Tuesday laid out some predictions about how that business will evolve. Amir Efrati reports.

The agency said it was investigating the possibilities Google is using “predatory” pricing in the ad-tech market, reducing choices and hindering innovation in the market for online display ads.

Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

The lawsuit said Google maintains an unlawful stranglehold over digital advertising as the key "middleman" for the electronic exchanges in which online display ads are bought and sold, allowing it ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

According to the Advertising Association and WARC, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad ...