Selecting packaging materials that resonate with your customer is essential to maintaining a strong brand connection. Misaligned choices can create a disconnect that negatively affects customer ...

Sustainability is no longer optional for confectionery brands. Impact Score’s latest index reveals which brands are ...

From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.

Das Kapital's Ramsey Naja on those who have lost the plot, those pursuing the plot and ways to get reacquainted with the plot ...

The February 1, 2025 edition of ET Brand Equity’s digital cover features Mukta Maheshwari—CMO; VP & Category Head, Fabric ...

Some brands sell products. Others transform industries. And then there’s Aware.org - a life-changing brand that is reshaping ...

Bear Grylls met Russell Brand while filming Running Wild With Bear Grylls and in May 2024 he was pictured hugging the ...

Learn why the best CEOs embrace storytelling to drive success. Discover how narratives shape culture, inspire teams, and create lasting brand impact. Start leading with stories.

Ogilvy South Africa has been recognised as the most creative agency in the Middle East and Africa region, at the 2024 One ...

Sephora is proud to announce the premiere of its inaugural global film "Beauty & Belonging,", directed by the acclaimed filmmaker Anastasia Mikova. This ...

A documentary-style campaign by Even/Odd profiles grassroots organizations and their reliance on digital financial tools to ...

A vision serves as a roadmap, guiding the formulation of policies and strategies for companies or small-scale enterprises.