Samsung's Galaxy S25 and Galaxy S25+ offer minimal upgrades to the hardware. Instead, Galaxy AI is the leading innovation this year with new features.

Samsung is injecting another dose of artificial intelligence into the next version of its Galaxy smartphones, escalating an effort to simplify people’s lives while deepening their dependence on a devi

For the second year in a row, the story of Samsung’s new flagship Galaxy phones isn’t about hardware changes. For better or worse, the Galaxy S25 features few material changes from its predecessor, and many of the most substantive enhancements come courtesy of new AI features Samsung has built into One UI.