As the Kansas City Chiefs prepare to face the Philadelphia Eagles in Super Bowl LIX, they aren’t just battling for another ...

The city of Dallas and a streetwear brand are duking it out over who can lay claim to the distinctive ‘D’ logo. Dallas is prepared to spend big to protect its logo. In fact, the Dallas City Council ...

An answer to our headline question is more involved than it may initially seem. Before trying to arrive at one we first need ...

In today’s fast-paced business world, a brand is more than just a name; it is a company’s most valuable asset. A strong brand ...

Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their ...

The website you are visiting is protected and accelerated by Incapsula. Your computer may have been infected by malware and therefore flagged by the Incapsula network. Incapsula displays this page for ...

Zack Faigen and Michelle Portillo of Skadden, Arps, Slate, Meagher & Flom LLP discuss a 9th U.S. Circuit Court of Appeals ...

Washing labels aren't always the most straightforward to read, and if you don't know what they mean you could end up ruining your clothes. Thankfully the symbols they use are (mostly) universal, so ...

In its online "brand center," Walmart applauded its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol, calling the latter "a beacon that guides ...

The United States Patent and Trademark Office (USPTO) sets or adjusts trademark fees, as authorized by the Leahy-Smith America Invents Act (AIA), as amended by the Study of Underrepresented Classes ...