Measuring environmental impact has historically been prohibitively expensive, but technology can change the equation. Blockchain advocate Sunny Lu argues that verified sustainability can help brands ...
In September 2009, at the inaugural meeting of the OgilvyEarth global advisory board, our advisors were bullish on the prospects and potential of sustainability-oriented marketing. Done well, they ...
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The Biden administration’s decision to expand subsidies for hydrogen produced using fossil fuels with carbon capture alongside hydrogen from renewable sources undermines the intent of clean ...
Unilever PLC is negotiating to build a $100 million palm-oil processing plant in Indonesia, an attempt to accelerate its commitment to sourcing the oil in ways that don't destroy the environment.
Many vendors proclaim their desire to 'make the world a better place' - certainly few would advocate the opposite. But their actions, or lack of them, sometimes tell a different story to that ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
The airline breached the city-state’s advertising code as “consumers could not be assured of flying on Vietjet’s aircraft and realising the claimed reductions in fuel consumption”. It marks the second ...
Climate activist Greta Thunberg has branded the COP26 climate summit a "global north greenwash festival". She was speaking at a rally in the city's George Square after joining thousands of young ...
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