OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

Notably, the logo incorporates an abstract bird mark through the ‘H’ in ‘Hunter’. This new, dynamic letterform symbolises “freedom and expression”, but also the start of a new chapter for the brand.

The Library of Michigan chooses books published the previous year that are about Michigan or the Great Lakes or are written by a Michigan author.

DoublePlusGood arts and nightlife still exist in the bubble of Bay Area liberalism amid these stultifyingly absurd times. Art ...

These were very curious, as they are meticulously measured and described in that typometry manner of the Renaissance. In these, you can feel the level of care each letterform was provided. We have yet ...

Yet the logo is more than just an abstract letterform. The symmetrical flourish topping each vertical line brings to mind an aeroplane's wings in flight. This nod to aerodynamics speaks to Honda's ...

Related: 10 New Branding Trends You Need to Know About Now The creator of Wolvercote made a conscious design decision, ensuring that each letterform was designed with care and attention to detail. The ...