Ampverse Pulse's Pulse Media business unit aims to provide a media buying platform that offers access to more than 30,000 ...

Ultimately, the growing presence of PrDOOH in the UAE reflects a market eager to align with global standards while embracing ...

"With the final entry deadline for Agency of the Year Global fast approaching on Tuesday 18 February, we spoke to judges who ...

Ikhlas Bechri, PR Assistant – Media and Communications Department, Louis Vuitton. Campaign Middle East features a Private ...

Paul Dragoni will oversee the creative vision and execution for Lightblue, while Jessica Charles will lead the design team.

Das Kapital's Ramsey Naja on those who have lost the plot, those pursuing the plot and ways to get reacquainted with the plot ...

Chalhoub Group’s Marilena Hadgianni reveals the year ahead for DEI – diversity, equity and inclusion and it's impact on the ...

Saudi influencer Abdulaziz Bakr worked with Budget Saudi Arabia and FP7 McCann Riyadh to convert social comments into real interactions.

Publicis Groupe MENA’s Jennifer Fischer dissects what inspiration is, where it stems from, why we need it and how to find it to drive change.

At the heart of PxA is PX, Publicis Groupe’s content platform powered by Adobe GenStudio, which simplifies digital content ...

Rotana TV has appointed SPEX to be responsible for managing and selling advertising across Rotana TV channels.

Family time remains a priority, CTV is overtaking linear TV, and culturally mindful omnichannel advertising remain key for ...