Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role. Instead, the agency will likely stay laser-focused on enforcement actions.

When Senior Editor Alyssa Boyle started at AdExchanger more than three years ago, advertisers were complaining about the lack of transparency in CTV ad buying. And they’re still complaining about it, ...

Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how ...

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

Last week, TV ad buyers experienced the moment they’ve long been waiting for. Nielsen told ad buyers that it plans to drop panel-only ratings as a standalone currency option later this year. Legacy ...

It’s not easy for smaller or mid-size agencies to compete for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal “also creates opportunities for ...

For years, media buyers have been demanding more transparency when they buy connected TV inventory. But some networks just don’t seem to be giving ground. CTV transparency has taken an even bigger hit ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

There are a lot more self-serve CTV buying options out there than there used to be, but that doesn’t mean managed service providers are going away. Case in point: On Friday, CTV platform Strategus ...

Last year, Google announced an open-source marketing mix modeling product called Meridian. Now the training wheels are off. Meridian was tested by “hundreds of brands globally,” according to the ...

There are a lot more self-serve CTV buying options out there than there used to be, but that doesn’t mean managed service providers are going away. Slap on your Ray-Ban smart glasses, ask Meta AI to ...

At CES this year, NBCUniversal announced a new partnership with Instacart that allows brands to use Instacart data to plan audiences for NBCU campaigns. NBCU and Instacart tested this capability in a ...