For advertisers, the increasing costs of app store transactions are becoming a significant pain point. With Apple taking a 5% ...

Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to ...

As we gear up for what promises to be a year of strong growth and momentum for the app industry, we can't wait to welcome you to App Promotion Summit ...

George is the co-founder of We Up and a growth consultant at different companies such as Storytel, Impala Studios, Zalando, Gamehive, Freeletics, Glovo, Lingokids, Bending Spoon, and Popcore. If you ...

TikTok has reclaimed its crown as the world's most downloaded app, dethroning Instagram, which briefly stole the top spot in 2023. It was a two horse race ...

A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing ...

The global mobile gaming market in 2024 experienced continued growth, driven by increasing smartphone penetration, particularly in emerging markets where a wave of new users entered the mobile gaming ...

How people shop in the UK continues to morph. Whilst there was an acceleration of online shopping during the pandemic, shoppers fell back in love with in-store shopping once restrictions lifted.

Learn how Wizz, one of France’s top friend-finding apps, redefined app engagement with ContextSDK’s context-aware technology. By analyzing over 200 ...