In the notice, Prasar Bharati mentioned this platform will offer a unique opportunity to reach a diverse and expansive ...

OTT app downloads also saw a downward trend, with 2024 recording 663 million downloads, compared to 722 million in the ...

Trust has always been the cornerstone of any meaningful relationship, including the bond between brands and consumers.

The CTV survey was supposed to be launched in September 2024 but only four TV channels have committed so far. Primary hurdle ...

Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven ...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow ...

Industry experts note that while smaller, homegrown tech providers might show agility in adapting to local rules, compliance ...

Krishnarao Buddha has stepped down as Senior Category Head - Marketing at Parle Products. Krishnarao Buddha has been working ...

Axis Bank introduces a revolutionary way to secure your accounts using the hidden numbers within Devanagari script ...

Renowned motivational speaker and author Shiv Khera unveiled his highly anticipated book, Live While You’re Alive, at a grand ...

Harshad Rajadhyaksha and Kainaz Karmakar, CCOs, Ogilvy India, expressed excitement and delight on Ogilvy’s win at the Effie ...

Partha Sinha, President and Chief Brand Officer at BCCL on the vibrant and dynamic nature of the Effie India Awards 2024 ...