Executive director Andi Otto says they reached their $50,000 goal in less than 24 hours. This follows the decision to remove Target from the Twin Cities Pride festival this year because of the company’s announcement to end DEI efforts.

Twin Cities Pride has decided to exclude Target from its annual festival and parade after the retailer’s decision to scale back diversity initiatives. For years, Target has been a visible — and generous — supporter of Pride events in Minneapolis and around the country,

After announcing the organization would part ways with a sponsorship from Target, Twin Cities Pride announced it had surpassed its fundraising goal to recoup the $50,000 the company had provided - in less than 24 hours after starting its crowdfunding campaign.