While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

To maintain a user-friendly gaming environment, Valve has reinforced its policy against advertising-based business models on ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve has updated its developer guidelines, taking a firm stance against in-game advertising models that often hinder the gaming experience, particularly those seen in mobile games. This new rule is a ...

Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using ...

A new Steamworks page has clarified a Valve policy that bans developers from releasing Steam games with forced in-game ads.