我当时非常惊讶，但仔细分析了一下这个下滑，不是因为我们没做好，而是整个中国资本市场被严重低估了，导致品牌的财务价值大幅度下降。 如果只看“品牌贡献”这个指标，很多中国品牌是在突飞猛进的，包括Tiktok、Temu、茅台等等。

凯度集团9月10日正式发布《2024年凯度BrandZ最具价值中国品牌100强》榜单及完整报告。报告显示，今年百强品牌总价值达到9685亿美元，同比去年微跌4%。

Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown. The BrandZ Most Valuable Global Brands report was based on a combination of ...

Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ. The Top 100 Most Valuable Global Brands 2020 ranking was based on which brands ...

Analysis from marketing data and analytics firm Kantar’s global BrandZ report reveal that, despite ongoing economic pain, the world’s 100 most valuable brands have seen their worth skyrocket ...

又有谁有更多机会赢得海外消费者的青睐？ 因此，隶属于全球最大传播集团WPP的品牌咨询公司BrandZ借助Google的线上调研工具Google Surveys，推出了第 ...

Sustainability matters. Consumers are, more and more, looking at brands’ social and environmental credentials before heading to checkout: a company’s perceived sustainability now drives a ...