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21深度丨高层频换、业绩下跌、涨价无效 奢侈品牌高冷不起来了?
“2024年中国内地的奢侈品市场,总体估计,整体销售额同比下降18%-20%。”贝恩公司全球合伙人邢微微向21世纪经济报道等媒体表示,“2023年-2024年内地的奢侈品消费加速外流,与此同时中国消费者对于奢侈品的理解也逐渐变得成熟和更理性,频繁的涨价以及迟缓的产品创新,都使得中国消费者缺乏对奢侈品过高溢价的认同,以及转向其他消费品类,比如说体验性的旅游和户外等等。” ...
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