Ottawa is experiencing a surge in new industries and startups, positioning itself as a growing hub of innovation at home and ...

Merrell, the world's leading hiking and outdoor footwear brand, announced it has welcomed Richard McLeod as Chief Marketing ...

but success depends on how well you can reach your market – not just with ads but with your brand’s message. With a comprehensive digital marketing strategy, your unique clothing company can ...

It’s a big weekend for sports – and for advertising. Ahead of the Super Bowl on Sunday, Will Hurrell, of Will Hurrell PR, ...

As businesses strive to stay ahead of the curve, the demand for comprehensive sales intelligence software specifically tailored for the apparel industry has surged. Our rigorously researched and ...

In the fast-paced world of the apparel industry, the ability to anticipate and respond to consumer demands is now of paramount importance, more than ever before. Companies are increasingly turning to ...

Employer brands also create loyalty from both employees and customers through custom apparel. A hoodie bearing a company’s logo is not just a piece of advertising; it is a membership card. Staff ...

Connected TV (CTV) advertising is experiencing a meteoric rise—and for good reason. With more consumers cutting ties with traditional cable and satellite TV, marketers are looking to streaming ...

Connected TV viewership has continued to grow in popularity among consumers, owing to the ease of access to a diverse range of content options via both free ad-supported and subscription services.