From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.

Selecting packaging materials that resonate with your customer is essential to maintaining a strong brand connection. Misaligned choices can create a disconnect that negatively affects customer ...

Sustainability is no longer optional for confectionery brands. Impact Score’s latest index reveals which brands are ...

Sephora is proud to announce the premiere of its inaugural global film "Beauty & Belonging,", directed by the acclaimed filmmaker Anastasia Mikova. This ...

Ogilvy South Africa has been recognised as the most creative agency in the Middle East and Africa region, at the 2024 One ...

Learn why the best CEOs embrace storytelling to drive success. Discover how narratives shape culture, inspire teams, and create lasting brand impact. Start leading with stories.

Ford racing boss Mark Rushbrook told Road & Track that the brand has already decided on a chassis partner and a total number ...

Super Bowl spots still showcase film and TV stars such as Ben Affleck or Meg Ryan, but brands are increasingly teaming them ...

With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona ...

Tequila is scorching hot right now. According to the Distilled Spirits Council of the United States, over $6.5 billion ...

SALT LAKE CITY, UT — February 3, 2025 — Cotopaxi, a “Gear for Good,” B-Corp adventure lifestyle brand, is proud to announce the appointment of two key leadership positions: Craig Rowley as Chief ...

The conceptual trailer is designed to ensure off-grid mobility and could be used as mobile office, beauty salon, ...