Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other coffeehouse-inspired changes to the chain.

Just like its cafes, Starbucks’ menu is set to undergo a major overhaul. Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% ...

Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...

Analyst Peter Saleh of BTIG reiterated a Buy rating on Starbucks (SBUX – Research Report), retaining the price target of $115.00.Invest with ...

Houston ranked No. 33 among 182 cities in the nation for best and worst cities for singles according to the report, which shows Atlanta at the top and Austin at No. 10. STARBUCKS NEW AMENITIES: ...

Donald Trump was sworn in as America's 47th president, former U.S. senator from Florida, Marco Rubio, was sworn ...

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...