The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
Among library series, Bluey, Grey’s Anatomy and The Equalizer all topped the billion-minute mark. Kevin Costner’s Horizon: An ...
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have been waiting for.
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...
President Donald Trump’s inauguration numbers are in, and the notoriously ratings-obsessed president isn’t going to be happy.