TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
Among library series, Bluey, Grey’s Anatomy and The Equalizer all topped the billion-minute mark. Kevin Costner’s Horizon: An ...
Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have been waiting for.
Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...
Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...