Kiran Jay Haslam, CMO, Diriyah Company on how human-centric marketing need to remember that storytelling is a human ...

Blaming the algorithm is the easy way out, says Mahdi Shafiei. The algorithm isn’t out to get you; it’s built to give people ...

Impact BBDO’s Ali Rez predicts creative effectiveness through human creativity, speed to market, humour and more for the year ...

Ampverse Pulse's Pulse Media business unit aims to provide a media buying platform that offers access to more than 30,000 ...

Rixos Hotels’ Ali Ozbay shares his take on personalisation with purpose to access the future of hospitality in the ...

As Director of Operations, Alsheikh will lead operational strategy for Viola Outdoor as well as optimise its operational ...

Naif Alrajhi Investment to launch Saudi Arabia’s first international media representation services company in partnership ...

Ultimately, the growing presence of PrDOOH in the UAE reflects a market eager to align with global standards while embracing ...

Ikhlas Bechri, PR Assistant – Media and Communications Department, Louis Vuitton. Campaign Middle East features a Private ...

Esports World Cup Foundation’s Mohammad Al Nimer on the effect of marketing strategies and campaigns being considered ‘cool’ by gamers.

In this publication late last year, I highlighted several trends that could affect PR in the immediate future. As 2025 unfolds, many of those patterns are becoming clearer. I’m expanding on my ...

"With the final entry deadline for Agency of the Year Global fast approaching on Tuesday 18 February, we spoke to judges who ...