Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn. As with the first quarter, the largest online formats – namely search (+12.7%) ...

AI is expensive to build and run, the theory goes, and requires specific chips from specific companies – all of these ideas appear to have been disproved with the rise of DeepSeek, an AI start up ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Sean Sands, Carla Ferraro, Vlad Demsar, Justin Cohen, and Andrés Gvirtz We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Guinness Clear is the template for brave, responsible marketing. It's the story of how, during our biggest sales moment of the year and first year of Six Nations sponsorship, Guinness set the agenda ...

The WARC Spotlight India series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors ...

Analyses the results of a global WARC survey of senior strategists.