Under the Videos, Shorts, Live, and Posts tabs the key metrics card gives you an overview of your impressions. . This card also gives you info on views, click-through rate, average view duration, subscribers (Shorts), likes (Shorts), shares (Shor

How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it's counted as one impression.

Downloaded impression: An impression is counted only after the ad has begun to download to the user's device. The AdSense "Impressions" metric uses the downloaded definition for all impressions. Note that the complementary ActiveView viewable metric is used to determine if users actually viewed the impressions.

Impression-level ad revenue helps you calculate more precise data on the lifetime value (LTV) of your app users. LTV is an important metric that can help guide your user acquisition and monetization strategy. When you enable impression-level ad revenue, AdMob sends back the ad revenue for each ad impression shown on the user's device. You can ...

Impression counted: Display ad impressions are counted immediately on ad load, while video ad tags are counted after the player begins playing the ad. Additional tracking counted : Display ads can record an additional click metric, while video ads can record many additional interaction metrics, including the number of times the video reached ...

Under the Videos, Shorts, Live, and Posts tabs the key metrics card gives you an overview of your impressions. . This card also gives you info on views, click-through rate, average view duration, subscribers (Shorts), likes (Shorts), shares (Shor

Impression share data will now appear in your statistics table. Other ways to view impression share. View impression share data for specific ad groups and keywords by enabling the "Impression share" column on the Ad groups and Keywords pages. For Shopping campaigns, you can view impression share data on the Campaigns, Ad Groups, or Product ...

Absolute top impression share. Absolute top impression share (ATIS) is the percentage of your Shopping ad impressions that are shown in the most prominent Shopping position. There’s only one “absolute top impression” per auction so your absolute top impression share is an important indicator of your overall prominence.

Impressions click-through rate will vary based on the type of content, audience, and where on YouTube the impression was shown. Keep in mind that your video thumbnails are always competing against other videos, whether on the homepage, “Up Next” on the watch page, in search results, and even in subscription feeds.

Absolute top impression share is the percentage of impressions that are in the most prominent position on the page for Shopping campaigns, or in the Hotel ads booking module for Hotel campaigns. Improve your data quality: Your product data …