2024年12月23日 · While advertising often aims to push boundaries and spark conversations, some campaigns inadvertently crossed the line, drawing widespread criticism and, in some cases, damaging brand reputations.

3 天之前 · afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.

2025年1月9日 · Scenes of athletes, young and old, uttering “Kobe” are featured in the 90-second-long ad, Nike’s first spot of the year. Showing Bryant’s mindset as an example to emulate is noteworthy.

2024年12月30日 · From shockvertising stunts to the misuse of Olympians' images and false claims by coaching centres, many ads in 2024 sparked criticism and reignited debates over unethical brand practices.

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Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising ...

2025年1月2日 · The duo claim that Famous Innovations tried to stay true to the basic principles of advertising and adopted long-term strategic thinking coupled with innovations to help brands stand out in a ...

2025年1月15日 · On the day, Leo Burnett, the founder of the eponymous advertising agency stepped down at the age of 76, he delivered a poignant speech about when one should take his name off the door; it also ...

2025年1月14日 · Pureplay digital advertising (excluding CTV and digital OOH) is projected to grow by 10% and account for 72.9% of total advertising in 2025 and 76.8% in 2029, says media buying giant GroupM’s ...

2025年1月15日 · The film, created and produced by Social Whistles Studio, blends facts and fiction, to take the audience to an enchanting journey to Innisfree’s Island.